I am a product manager, designer, and builder who is passionate about discovery and how to consistently create products that help other humans.

I founded Cake Insure, an easy way to buy workers' compensation insurance online, which made almost $2 million in its first year and had a net promoter score of 76.

I introduced modern product discovery practices at DaVita Kidney Care, which allowed us to turn around a product that had a net promoter score of -65 and achieve market-leading customer satisfaction.

I have also assisted Lenny Rachitsky in coaching his product management fundamentals cohorts.

I created this course to help others navigate the product discovery process with the methods and techniques that I wish I had known from the start.

You can learn more about me on my website.

Learn directly from Justin Williams

Justin Williams

Resources

Jobs-To-Be-Done Interview Guide